Should You Pay Attention?

by Dan Kennedy | Aug 28, 2011


Should you pay attention?Very Good News: You can finally, completely stop worrying about Al Gore's global warming. We are all destined to die of something else instead.

A front page headline on USA TODAY read:
90% of the ocean's edible species may be gone by 2048, study finds

Having North Korea, Iraq, Iran, etc. isn't enough. They have to devote half their front page to scaring us about the potential scarcity of Mrs. Paul's fish sticks forty-two years from now.

Since I will either be dead or eating mush, this matters little to me. For many of you, though, it's permission to cease all worry about global warming. The lack of crab cakes will kill you first. Hooray!

It might interest the boneheads behind this survey and those reporting on it as fatalistic gospel at USA TODAY that I have, in my files, news reports of academic studies projecting the end of seafood by the year 1967... ..the melting of the polar ice caps and drowning of us all by 1959... ..and, well, you get the idea.

Scientists, psychics, cult leaders, politicians and ignorant, irresponsible journalists have frequently predicted the end of life as we know it - via over-population (a scare popular in the 60's), under-population, starvation and famine, flood, asteroid attack, the earth veering from its axis, killer bees, or - the latest - mad cow disease, etc. - and they have all been wrong.

Eventually ONE will get to say "See, I Told You So." But this is a charlatan's game, and nothing more.
For some, it gets taxpayer monies to support all manner of silly research. For others, it sells books or newspapers.
It's hard to tell Stanford's much hyped 'doom research' from the plot of an old Star Trek episode. One is no more credible than the other.

Why should you pay attention to any of this? That's the point - you shouldn't. In fact, you should be pretty rigorous about NOT paying attention to anything that doesn't advance you toward your goals, enhance your important skills, or inspire and motivate you to be your best self and achieve your greatest ambitions.
Unless it is your hobby, be that golf, football, gardening, or ulcer assured, politics.

All else ought be filtered out. Blocked. Ignored. Just because USA TODAY feels compelled to fill its front page with silly, decidedly unscientific drivel, with scary stuff about the future-without-fish, does NOT mean you must swallow it.

I even choose most of my pure entertainment with some purpose, to extract from it some useful ideas or content or examples, in addition to being amused or entertained. I don't need distractions provided by silly soothsayers looking 40 to 400 years into the future.

I'm perfectly capable of manufacturing sufficient distractions of my own! Success requires FOCUS. You have to guard the gates of your mind. You have to ask: what will I gain by paying attention to this?

Dan S. Kennedy is the provocative, truth-telling author of thirteen business books; a serial, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities.


Glazer-Kennedy Insider's Circle, owned and operated by internationally known marketing personalities Dan Kennedy and Bill Glazer, is THE place where truly smart, progressive, aggressive entrepreneurs with a love of marketing, a sincere desire to get rich and richer (with no apologies for doing so), and an optimistic, forward-looking attitude, gather to exchange and share timely information and "what's working today" strategies and examples. Get Bill Glazer's #1 Bestselling Book, "Outrageous Advertising" for FREE. Click here.

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