At Last! Here's How to Get More Than Your Fair Share of Traffic and Profit from YouTube and Video
by Jeff Herring | Oct. 9, 2011
Profit from VideosVideo marketing online is quickly becoming one of the top ways to get massive and consistent amounts of free traffic to your websites and blogs. I've said this many times and I'll say it many more times because it's one of the keys to massive traffic online:
Don't chase after traffic. Find out where the traffic is going and get in front of it. Then redirect it where you want it to go: your websites, blogs, and profit centers.
Now with that said, here are the top 7 reasons to maximize your video traffic right now:
Top 7 Reasons
# 1Alexa Traffic Rank - At the time of this writing YouTube is the world's 3rd most visited website, second only to Facebook and YouTube. You simply must get yourself in front of this amount of traffic. Such a no-brainer.
#2 Search Engine - YouTube is now considered the number 2 search engine right behind Google. The reason is so obvious that it is easy to miss: because people want answers in video! Prospects want to be shown answers because it is easier. You want your prospects finding your video answers.
#3 Google Search Results - YouTube videos are indexed inside of Google's Search Results. Your videos can get highly ranked on Google for your keywords. This just makes sense, since YouTube is owned by Google.
#4 Mobile Marketing - YouTube Mobile gets over 100 million views per day. Yes, per day. It's been estimated that 95% of cell phone users keep their phone within a yard of their current location. Your info can be found on your prospect's phone where they are already spending a great amount of time.
#5 Videos Easily Created - It's getting easier and easier to create videos. And think about it this way: thanks to television and the movies, video is what we grew up with, no matter your generation. Why not leverage it to your advantage and profit?
#6 Redirect the Traffic - Once you get yourself in front of all this traffic with your great information, you get to redirect it exactly where you want it to go: your profit centers! Redirect the traffic to your opt-in pages, blogs, video sales pages, etc.
#7 3 Billion Daily Views - I've saved the best for last. YouTube Videos receive over 3 Billion daily views at the time of this writing. 3 Billion views. Daily. You just have to get in front of that much traffic??.
Are You Making Any of These 3 Video Marketing Mistakes? (Deadly Stuff)
YouTube Video Marketing Mistake #1 - Failure to Realize What YouTube Really Is - Most marketers think of YouTube only as a platform to host their videos and drive traffic. While it is in fact a great platform for driving traffic, it is also so much more.
The Reality - YouTube, just like Facebook, Twitter or LinkedIn, is also a community. Adding friends and subscribers, and interacting with other members plays a huge role in your success with your videos.
YouTube Video Marketing Mistake #2 - According to James Wedmore, the #1 expert on marketing with YouTube, most marketers do not see the YouTube forest for the Video trees. People go for the viral views of a one hit wonder and fail to focus on the bigger long term picture.
The Reality - Focus instead on your YouTube channel and your overall strategy. Decide what you overall goal is in the long term for you channel, and build it out accordingly.
Video Marketing Mistake #3 - Here comes the big one, the biggest mistake of all. The videos of most marketers simply don't add any value. While you do not have to be a professional actor or director, you do need to deliver good value to your viewer and prospect with each and every video.
The Reality - You want to create videos that do these three vital things:
- Engage your visitors and prospects - Remember, you are trying to reach real live people with hearts and minds.
- Give them great value - You are asking someone to stop what they are doing in their busy day to watch your video. You had better deliver something of real value.
- Get them to take action - You have to decide what you want you viewer to do before you create the video, and then proceed accordingly. And then always ask them to take the action you want them to take.
When you get this you will see far better results with your video marketing with much less effort.
A simple yet powerful 3 step Process for better results with your marketing:
Step 1 - Video Optimization - You optimize your videos by carefully choosing the proper keywords that your ideal prospect is searching for, and then creating videos built around those keywords. Your video then gives your viewer and ideal prospect exactly what they are looking for and want. This really makes your prospect feel like they know, like, and trust you, and desire to do business with you.
Step 2 - Video Value - If you want your videos to get you traffic and sales, then you must provide value in the form of a high level of content and information. You want to make them worth watching and worth sharing. A good question to ask yourself is "what is the next step my ideal prospect needs to move forward with their business success?"
Don't worry, when you keep your videos short (under 5 minutes) you can't "give away the store." You are merely giving your prospect a sample of your expertise and causing them to want more. Think "pink spoons" in Baskin-Robbins.
Step 3 - Video Aftermath - Most marketers upload a video to YouTube and then just leave it there with no follow up.
Huge mistake. It's what you do after you have uploaded your video that brings in the most traffic. You want to promote it and get more views so it can move up into the top search results in Google and YouTube. Your critical job is to get this video and the message in it out to the world.
This simple yet powerful three step process is what gets you an increase in traffic and an increase in sales.
Jeff Herring AKA The Article Marketing Guy is an internet marketer specializing in article marketing, teaching internet marketers, authors, speakers and self employed professionals to write and market articles for more prospects, publicity and profits, and to create multiple streams of income with their articles. Jeff's students and clients discover how to create more content in less time, create a powerful online presence, drive highly qualified traffic, build a highly qualified and highly responsive list, and create multiple information products to build their information empire. http://jeffherring.com/
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