5 Ways To Beef Up The Content On Your Site
by Steve Shaw | Oct. 16, 2011
So your website's up and running and your first thoughts then turn to traffic and how to get it. After all, without traffic, your site may as well not exist.
One staple traffic-building method is to use article marketing strategies to attract targeted traffic.
However, most people think that involves doing activities elsewhere to produce results back on your site.
There is one initial step though that you need to think about. Sadly it's a step many site owners either overlook, or put way down the priority list.
Before anything else, you need to develop the content on your own website. To attract visitors, to help them stick around and come back for more, guess what? You need to have lots of reasons for them to come visit.
Here are some questions to think about:
- What sort of information are you providing?
- What problems can you solve?
- How are you helping your visitors?
Sure, you can attract visitors when you submit articles elsewhere. But if you don't have enough 'stickiness' on your own site, then such visitors may not do you much good. Without material to hold their interest, those who do show up at your site will immediately click away. It's your job to provide the information they are looking for. It's your job to give them a reason to stay.
So, as you start to market your site, develop a content-building strategy. By adding new content regularly you will encourage visitors to stick around.
Here are some ideas to help do that:
1. Create a Blog On Your Website
A blog is an easy way to create a regular stream of content that is fresh and helpful to your visitors. You will find your regular posts encourage previous visitors to return. In addition, your posts will continue to attract new visitors to your site for years to come.
Search engines love blogs too. Their structure is very search engine friendly. In addition, sites with regularly updated content tend to rank better. This means they pull more search engine traffic to your site.
Blogs also allow interaction with your visitors through comments. The comments mean your visitor has become engaged with your content and are more likely to return. Plus, the comments themselves help keep your content fresh, and show search engines your content has value.
The easiest way to add a blog to your site is via Wordpress.org. You can either do it yourself or inexpensively hire a web developer to do it for you.
At a minimum, aim to update your blog twice a week.
This also feeds easily into article marketing. Keep the original post on your site unique, but rewrite it. You can then submit the rewrites for publication elsewhere as free reprint articles.
Re-using content like this for additional benefit is a great time saver and leveraging tool. Even better, the process can be easily outsourced.
2. Create a 'F.A.Q.' Page On Your Website
For most types of businesses, a list of "Frequently Asked Questions" somewhere on your site can be very helpful.
The list can be added to and updated over time as your business evolves. The nature of the questions you are asked may change too. Again, this not only benefits your visitors, but the regular updates also have SEO benefits.
An additional benefit of this type of page is that it can cut down on your support costs. If visitors can find answers to their questions straight away, there's no need to contact you.
There is also no need to answer the same question for different visitors. If anyone contacts you with a question in your FAQs, simply refer them to the relevant section.
3. Create a List of Helpful Sites and Link to Them
Many novice website owners resist linking to other sites in their niche. They fear such links will drain all their traffic somewhere else. However, there are benefits to be had.
First of all, to attract and maintain traffic, you need to provide helpful information to your visitors. Providing a list of useful resources with websites you link out to is part of doing just that.
In most niches there are websites that are complementary to your own that people would benefit from. For example, there may be websites that provide complementary services to your own. If you are a real estate agent, think about linking to a site with a good mortgage calculator.
There are again SEO benefits from doing this. Here are a couple examples.
Link to other relevant well-ranked sites. This shows search engines your site is a central, valuable resource.
Contrast these two people. Person A visits your site, and ends up back at Google shortly afterwards. Person B visits your site, and at some point clicks through to another site. Some time elapses before Person B ends up back at Google. Person B gives Google the impression the visitor was better served. This can certainly impact how the site is ranked.
4. Add a Web Page With Information About Your Niche
Remember some visitors to your website will be complete newbies in your niche. They may have very little information about what you do or what your website represents. They may not have a clue what your niche has to offer them or why it should hold their interest.
It is certainly worth your while compiling some basic information as an introduction to your field. Focus on providing information to a newbie to your niche.
5. Create a Web Page That Catalogs Your Articles
Over time, the content on your website will increase. It can be helpful for future new visitors to see a full listing of content. This also provides them with an easy way to find what they need.
For example, you can separate your articles into sub-categories. This helps your visitors find the information they are looking for. This article 'library' can be a web page containing the article title, a short description, and a link to the article.
If you have a blog on your site, you can also periodically create a 'sneeze page' for your blog. This is a blog post that essentially links to and revisits previous posts. Usually it focuses on a particular topic. It can be very effective to get new visitors to older blog posts that they may not yet be aware of. It also helps to demonstrate the depth of value that your site provides.
So, to create a site that visitors will love, want to stick around, and be keen to return to, you need to anticipate their needs. Put content on your site to satisfy them. In brief, put your visitor's needs at the center of your content creation strategy.
This is also the best long-term SEO strategy. You will be creating an authoritative site with demonstrable value to visitors. Other websites in your niche will want to link to you for the value you provide to their visitors. Visitors clicking through from search engines will find their needs satisfied. They will have less need to return to the SERPs (search engine results page) and click through on a competing result. They will also be more likely to remember you, bookmark your site, and return in future.
Beef up the content on your website, and you are beefing up your traffic too... for the long-term.
Steve Shaw is the founder of SubmitYOURArticle.com, the web's leading article marketing service, used by thousands of small business owners worldwide to build traffic, leads and sales for their websites. You can grab a free report on how to attract sustainable, dirt-cheap, long-term, targeted traffic to your website at http://www.submityourarticle.com/gkic
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