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eLearning Process (or Activities)
Course Title: PROFITS MATTER® 1-Year Growth Action Plan (1GAP)
Why take this course:
• The majority of entrepreneurs struggle to reach a desirable growth outcome.
There are 8 chapters in this eLearning module; here is the description of each chapter and what it covers:
Chapter 1 – Introduction.
Did you create a business plan when you first started your business? Perhaps you’ve attended Small Business Administration (SBA), SCORE, Entrepreneur MBA courses, etc and learned what makes up a business plan. For the most part, it’s a document that most owners don’t want to go to the effort to put together. Why? It’s not designed to help you grow your business – it’s designed to present your business idea to investors or to the bank for funding. However, most businesses struggle to grow their business in a consistent basis. In my many years of consulting with small businesses, I’ve found that having a one-year growth action plan is much more achievable than a business plan. Most importantly, it works like a charm.
Chapter 2 – Business Model.
Chapter 3 – Lowest Cost Denominator.
Are you actually making a profit in your business? Most CPA firms will tell you not many businesses make a profit, because they’ve never learned how to make a profit. Until you understand the lowest cost denominator for your business, how can you build sales projections, not to mention profits?
Chapter 4 – Marketing.
This section is not about tactical marketing tools such as logo development and design, branding, social media, press releases, general advertising, etc. This chapter shows you how to strategically deploy pull marketing, keeping you from being forced to chase down your next client time after time.
Chapter 5 – Operational Management.
Your sales projection alone does not address whether or not your business has the right capacity to accomplish the projection. If you are over capacity, your delivery may not be what your clients expect. If you are under capacity, you’ll have to deal with high overhead eating up your profits.
Chapter 6 – Cash Flow Projection.
Understand your monthly cash flow projection to protect your net profit.
Chapter 7 – Monthly Monitoring.
Having a plan is great, but how can you tell you’re on track to meet your projections? Having a set of meaningful numbers will not only hold you accountable, but also serve as a means to communicate with your team. Your team can understand a small meaningful number more easily than a huge dollar amount. Most people can’t relate to what $1M in annual revenue means. Help them connect the dots to drive revenue and profits for you.
Chapter 8 – Re-conceptualize Your Business.
So, what’s next? Now you know all the building blocks for a one-year action plan, which can be used in your formal business plan. But are you really making the most of your business?